Clinique to Launch Skincare Products for Men

Clinique Skin Supplies for Men knows it’s not just women who worry about wrinkles. The 32-year-old brand hopes to target the increasing number of men across the globe who want to turn back the signs of aging, with the introduction of its first age-defense product for men, Age Defense Hydrator SPF 15, in September. “Men want to protect their skin and I think the launch of this product will attract new users to the brand as well as any existing clients that are looking to take better care of their skin long-term,” said Tres Wilson, executive director of Clinique Global Treatment Marketing. “Targeted products are where the future is.” 

In October, Skin Supplies for Men will also debut a blemish treatment product, called Acne Solutions Emergency Gel-Lotion—a lightweight cream gel that specifically addresses the effects of men’s breakouts.

The new product hits stores this September.

Source: DNR News

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~ by Jay White on May 20, 2008.

2 Responses to “Clinique to Launch Skincare Products for Men”

  1. Please keep these excellent posts coming.

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