Nike Debut Sportswear Collection

Nike Sportswear Collection

 

Nike introduced the much anticipated Nike Sportswear line recently in Beijing, China, with an exhibition that included eight iconic products including the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez, and NSW Tee. The exhibition also included installations by highly celebrated artist, Robert Wilson, and producer, Noah Khoshbin.

Nike Sportswear is a line that aims to combine the best of Nike’s heritage with today’s technology and innovations. The focal point of its design is the body as Nike believes that “if you have a body, you’re an athlete.” For its 2008 F/W Collection, it has a variety of pieces including varsity belts, caps, and jackets, Nike Zoom Tennis Classic, Nike Star Classic, Terminator High, Storm-Fit Sports Man Coat, and a number of tees. The Nike Zoom Tennis Classic is a collaboration project with Fragment Design, a brand started by streetwear godfather, Hiroshi Fujiwara. In all the pieces, you can definitely see the remix of classic materials with a modern twist.

 

 

Nike Sportswear Collection

Nike Sportswear Collection

Nike Sportswear Collection

Nike Sportswear Collection

 

 

Nike Sportswear Collection

 

 

Nike Sportswear Collection

 

Nike Sportswear Collection

 

Nike Sportswear Collection

 

Nike Sportswear Collection

 

 

 

Source: Hypebeast

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~ by Jay White on May 14, 2008.

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